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The Benefits of Stating Salary In Your Job Advertisements

With more people now searching for jobs via the internet rather than any other method, employers need to find ways to maximise the impact of their advertisement. Traditionally, job seekers focus on three core elements of a job: Salary Job Title, and Location While all the other information in the job advertisement is important, nothing is more important to a job seeker than these three core elements.

With more people now searching for jobs via the internet rather than any other method, employers need to find ways to maximise the impact of their advertisement. Traditionally, job seekers focus on three core elements of a job:

  • Salary
  • Job Title, and
  • Location

While all the other information in the job advertisement is important, nothing is more important to a job seeker than these three core elements. While Job Title and Location are always mentioned, too often Salary is overlooked by employers as not being a critical element in the job advertisement.

Sportspeople has looked at this issue a number of times. All our surveys show there is an increase in the number of views of the job and the total applications received where salary was stated. We have also found the number of views for advertisements where salary was stated was around 40% more than those advertisements where salary was not stated.

So, what does this tell us and how can employers get a better result from their job advertisements?

According to Sportspeople’s Managing Director, Robert McMurtrie the survey again demonstrates the benefit of stating salary when advertising a role. "When recruiting at any level the aim is to attract qualified, experienced and highly skilled candidates. As remuneration is one of a number of key elements for most job seekers it makes good sense to provide an indicative range when advertising the role. Some of the mega-Job Boards, such as SEEK, make salary a mandatory field, although advertisers can elect to make the salary public or keep it "secret". Sportspeople has this option and I would encourage advertisers to always list salary and then elect whether or not making it public."

"The information collected from the Sportspeople Jobs Market is consistent with the advice we have provided in the past. Candidates self-screen and therefore are more likely to view advertisements and express an interest in jobs where the salary is stated. For almost any role stating the salary continues to assist the recruitment effort." he concluded.

RM - Sportspeople
First Published 2018