- Grow parkrun’s impact by driving the commercial strategy across five revenue streams
- Newly created Asia Pacific Senior Leadership Team role
- Location flexible (Melbourne or Sydney preferred)
parkrun's vision is a healthier and happier planet. Since 2004 parkrun has grown into a global movement built on one simple idea: free, weekly, timed events that anyone can walk, run, volunteer at or watch, wherever they are. Now in over 2,800 locations across 22 countries, with more than 12 million people registered. There are currently 557 parkrun events taking place around Australia every weekend, with an additional 150+ throughout the Asia Pacific Region. parkrun Australia Limited is a wholly owned subsidiary of parkrun Global Limited (a UK-based registered charity).
The Head of Growth and Commercial is a new role, created to give parkrun Asia Pacific's revenue effort a single accountable owner for the first time. The role sits on the APAC Senior Leadership Team, reports to the Managing Director APAC, with a dotted line to the Global Head of Commercial. The role carries responsibility for all five of the region's income lines: partnerships and sponsorship, retail, grants, donations and philanthropy.
This is a build role as much as a management role. Donations and philanthropy has no owner today. Grants sits well short of its annual target. The charity transition, now underway, will open up new giving pathways once ACNC registration completes. This role is what turns being a charity into real income rather than a line on a slide.
Building and own the commercial strategy across all five income lines, you’ll deliver compelling proposals and presentations to prospective sponsors, grow the sponsorship pipeline to the next level and strengthen existing partnerships with brands who already believe in the parkrun vision.
You will work closely with the Global Commercial team to ensure alignment on what can be achieved and agreed on within the global parkrun operating framework.
You'll inherit an experienced Partnerships Manager as your first direct report, an established retail operation, and an open field in front of you. Most of what this role could achieve doesn't exist yet. That's the appeal.
To be considered for this role, you will have a demonstrated track record of winning and growing commercial partnerships and sponsorships, experience running more than one revenue stream at a time, and a comfort with grants and philanthropy alongside commercial deal-making.
A background in the not-for-profit, charity or membership sector would be beneficial, or a clear understanding of how commercial work sits alongside this mission. Commercial retail experience: forecasting, supplier relationships, digital sales platforms, is also required.
Working in a dynamic environment, you will have the proven ability to lead and operate in a small, lean team: strategic one day, hands-on the next. Driven by parkrun’s purpose and its health and wellbeing benefits to the community, you must have the appetite to build the commercial function from a small base, not just manage the one that already exists.
This is an exciting opportunity to shape and lead one of the most trusted community health movements in the world, at the exact moment its Asia Pacific arm is being built for the next stage of its growth.
The Head of Growth & Commercial APAC, parkrun Australia search and recruitment process is being managed exclusively by Sportspeople Recruitment.
In the first instance general enquiries should be directed to Scott Oakhill on +61 (0)408 258 337, FREECALL AU 1800 634 388 or +61 2 9555 5000.
