ABOUT NETBALL QUEENSLAND

Netball Queensland (NQ) is the peak state sporting organisation responsible for the governance, development, promotion and administration of netball throughout Queensland. 

We take seriously our position as custodians of netball in Queensland and prioritise our responsibility to promote inclusion, gender equality and diversity. We are committed to creating an accessible, supportive environment through transitioning diversity, equity and inclusion from a function to a practice.

Our Reconciliation Action Plan launched in April 2022 has formalised our commitment to reconciliation by embedding a framework to turn our intentions into practical, meaningful actions and outcomes. 

At NQ our purpose is to enrich lives through netball, and we aspire to be the most played and supported sport in Queensland. Our 2023 – 2025 Strategic Plan defines what ‘winning’ means for our organisation and outlines the choices that will make it happen and create value. 

The incredible Nissan Arena is the home to our history-making Queensland Firebirds netball team as well as NQ's operations and delivery of community sport and major events. 

At NQ our values and behaviours are important to our cultural identity and where we grow, play, inspire and lead our great game of netball. 

As we strive for our Queensland Firebirds to be Queensland’s favourite sporting team and work to build thriving netball communities, we know that we must assemble the right team. A career at NQ represents a unique opportunity to succeed in a high-performance environment while enjoying a flexible work culture and directly contributing to the sustainability of netball in Queensland.

Further information on Netball Queensland, Nissan Arena and the Queensland Firebirds can be found at netballq.org.au, nissanarena.com.au, and firebirds.net.au.

THE OPPORTUNITY

As the Membership & Ticketing Lead, you will be responsible for overseeing all aspects of the Firebirds membership and ticketing program and all Netball Queensland event ticketing operations, ensuring a seamless experience for our loyal fans and supporters.  You will be responsible for developing and managing strategic initiatives for member and fan acquisition targets as well as day-to-day operational efficiency to ensure budgets are achieved.

This pivotal role reports to the General Manager - Commercial, Marketing and Events and plays a key part in executing the Club’s membership and ticketing strategy, enhancing the member journey, and driving service excellence across all engagement points. This is your chance to be a driving force behind a key revenue pillar of the business, delivering operational excellence and leading key elements of the Queensland Firebirds match-day, membership, and ticketing experience.

The Membership and Ticketing Lead is responsible for the coordination, implementation, and administration of all membership and ticketing processes. You will be at the forefront delivering exceptional service and engaging with members, fans and supporters, ensuring seamless access to games and events, and helping grow the Queensland Firebirds loyal following.

RESPONSIBILITIES

The Membership and Ticketing Lead will be responsible for the following:

 Membership

• Deliver Queensland Firebirds annual membership strategy with a focus on finalising product, budget targets and pricing structure.
• Collaborate with the Head of Marketing and Marketing Lead as they develop and implement the marketing campaign for memberships renewals and acquisition of new members.
• Oversee all Membership mail house activities, fulfilment requirements and all data associated with these areas.
• Coordinate the seasonal reserved seat process maximizing membership inventory.
• Be lead sales contact for all Membership sales and renewals.
• Oversee all inbound emails, ensuring all queries and feedback from members and supporters are responded to in a timely and accurate manner
• Review and cost the Membership pack inclusions and conduct the review of external membership fulfilment providers.
• Provide Membership customer service and support on Firebirds matchdays.
• Develop a Membership experience annual engagement program calendar and lead the rollout of activities.

Ticketing

• Develop process and procedures related to ticketing including but not limited to ticket offers, ticket allocations and internal ticket requests
• Build and oversee ticketing solutions specific to NQ brands including Firebirds, NQ Events and Venue ticketing as required
• Facilitate on-sales in coordination with Ticketing Agent/s
• Liaise closely with Netball Australia on all SSN ticketing requirements across the league
• Oversee ticketing inventory and ensure a release strategy is in place to sell all tickets available
• In conjunction with the Senior Venue Manager, lead on the relationship with Ticketing Agent for staffing, operations and planning – this includes box office staff, scanning operations, testing and reporting
• Lead the end of season review of ticket build with the Ticket provider to ensure best yield and pricing structure.
• Provide clear and concise post-match and post season reporting for NQ ELT.

Reporting

• Reporting and analysis in relation to membership, ticketing and crowd attendance
• Produce a weekly membership report from the date membership commences each season. This report should include: Daily Membership Sales (from previous day); Cumulative Membership Sales (total 2020 Membership sales to date); Daily Membership Revenue (from previous day); & Cumulative Membership Revenue.
• Evolve membership reporting over time to include: New versus Renewing Members (to understand churn and the success of membership campaigns); Membership yield (i.e income divided by memberships sold); Actual Sales against forecast budget.
• Ticketing Reporting: Should be similar to Membership reporting with weekly reports at least 2-3 weeks out from matches.
• Develop post-game reports to analyse ticket sales and measure success against budget and KPI’s.

ABOUT YOU

Qualifications and Experience

• Previous experience in a similar position, preferably with a leading ticket agency

Knowledge and Skills

• Strong customer service commitment.
• Previous experience developing ticket builds, venue maps and membership packages.
• Strong PC skills and expertise in Microsoft applications and Membership & Ticketing systems.
• Robust data management, reporting and analytical skills.
• Experience in working effectively with a diverse range of stakeholders.
• Ability to manage competing priorities and activities concurrently.
• High attention to detail, excellent communication, negotiation and problem-solving skills.
• Team player with the ability to work autonomously or under minimal supervision to meet deadlines.

Personal Attributes

• A strong interest in the sports and live entertainment industry.
• Sharing Netball Queensland’s values of collaborative, professional, accountable, respectful and innovative.
• Holding a current ‘Working with Children’ Blue Card or ability to acquire same.
• Ability to work after hours and weekends as required.
• A commitment to continual self-improvement and the drive to set and achieve stretch goals.

WHY WORK FOR NETBALL QUEENSLAND?

To achieve the vision of becoming a “world-class sports organisation respected for transforming lives through netball”, Netball Queensland must have the best and brightest team on the court. Your reward for stepping into this challenge will be:

• Culture: a high-performance culture defined by NQ’s values and accepted behaviours and norms
• Flexibility: a hybrid work model that recognises the benefits of working in the office and working remotely
• Family: 18 weeks paid primary carer leave and 4 weeks paid secondary carer leave
• Wellness: access to employee assistance programs and a fully equipped high-performance gym 
• Growth: professional development opportunities and a strong commitment to support your career growth
• Reward and Recognition: remuneration reviewed annually in line with our performance review and career discussion process, regular feedback provided and wins celebrated
• Facilities: modern office facilities in Nissan Arena
• Location: easily accessible location with onsite parking and public transport
• Benefits: tickets to events at Nissan Arena and sponsor discounts
• Social: social committee who organise quarterly all-team events

And above all, the opportunity to directly impact the great game of netball and ensure its sustainability for generations to come!