Fixed Term Contract (6 months).
Please note that this role is based in Melbourne, but applications from Sydney and Brisbane will also be considered.
A fantastic opportunity to grow with a sport on the rise.
Bowls is one of Australia's most loved community sports, with nearly 1,800 clubs making a real contribution to communities - both on and off the green - in metropolitan, regional and rural areas across the country.
Bowls Australia (BA) is a significant National Sporting Organisation with 40 staff and $9-10M turnover per annum, with well-planned ambitions for commercial growth to reinvest in the future of the sport at all levels. BA's Action Agenda 2025-28, Bold Bowls | Fun Bowls places financial growth at the heart of the organisation's strategy, and this role plays an important part in delivering it.
Reporting to the Chief Commercial Officer (CCO), the Commercial & Licensing Executive leads BA's licensing and merchandising program, supports key partner relationships and commercial operations, contributing to both the day-to-day running of key revenue streams and the longer-term growth of BA's commercial program.
If you're a commercially minded professional who thrives in a fast-moving sporting environment and enjoys a broad and varied remit, this is a fantastic opportunity to grow with a sport on the rise.
Key Areas of Responsibility
As a commercially minded professional, you will:
- Manage and evolve the National Merchandising Program (NMP) in line with the NMP Roadmap, liaising with licensed manufacturers, suppliers and retailers
- Manage the key apparel licensee relationship, including athlete apparel, all BA apparel requirements and the online merchandise store
- Support partner delivery including activations, entitlements management and ensuring all relevant BA staff are briefed on deal obligations
- Own and manage the Commercial CRM system, including accurate maintenance of partner and prospect data and acquittal of rights when servicing partners
- Coordinate and deliver the trade display at the Australian Open in partnership with licensees and commercial partners
- Provide administrative support for government funding applications and grant administration
- Monitor and audit licensing compliance across the NMP and broader commercial program
- Support the CCO on commercial industry research and data
- Champion a commercially focused culture across BA, supporting internal departments to identify and maximise commercial opportunities
Knowledge, Skills and Behaviours Required
- Commercial acumen, ideally in the sporting or licensing sector
- Minimum 3 years' experience in licensing, sports apparel, partnerships or commercial operations within sport or related industries
- Tertiary qualifications in Business, Commerce or Marketing, or equivalent industry experience
- High-level communication skills - both verbal and written
- Strong attention to detail and ability to manage multiple priorities effectively
- Experience with or understanding of CRM systems and e-commerce platforms
- Proven relationship building and stakeholder management skills
- Strong ethics and ability to represent Bowls Australia and its brand authentically
- Alignment with BA’s organisational values of CARE – Courage, Accountability, Respect and Excellence, exhibited by day-to-day TRIPLES behaviours of:
- Taking responsibility
- Raising the bar; high standards and outcomes
- Innovation | Integrity | Inclusion
- Purposeful collaboration
- Listening and learning; to “know our stuff”
- Enjoying our working
- Speaking up, speaking straight
Major Interactions
You will engage with a range of key stakeholders including the CCO, Commercial Partnerships Manager, Licensed manufacturers and suppliers, GM Promotions and Communications, GM Bowls Operations and Events, BA internal departments, State and Territory Associations, Local and State Government bodies, legal advisors and sport, commercial and entertainment agencies.
